Building a scalable brand system for Altoros
Altoros is a software engineering company working with startups and enterprise clients across multiple industries. As the company continued to grow, its brand and marketing website no longer reflected the level of expertise behind its products.
I was responsible for redefining the company’s visual identity and redesigning the corporate website, creating a scalable design foundation used across marketing, products, and internal materials.
My Role
Product Designer
Timeline
Several months
Team
3 designers, Marketing team, Development team
Responsibilities
Brand identity, website design, icon system, art direction
Process & Scope
The redesign required building a complete visual system that could support both marketing and product communication.
My work included defining the visual direction of the brand, designing key pages of the corporate website, and creating the foundations for reusable components, icons, and illustrations.
After the core system was established, two additional designers extended the website using the guidelines and components I created. I reviewed the work regularly to maintain consistency and ensure the design was implemented correctly.
Outcome
The result was a cohesive design system used across the company’s website, marketing materials, presentations, merchandise, and office environment.
The component-based approach made it easier to create new pages while maintaining visual consistency. The redesign helped present the company in a more modern and professional way and improved how potential clients perceived the brand.